Marketing and information flow are key elements for the development and support of agriculture.
Knowledge mobilisation is a key component for the growth of innovative approaches and for bringing the agricultural sector to a higher level of openness and expansion.
In this episode Poran Malani, Owen Roberts, Riccardo De Nadai and Jennifer Rauch will unveil the objectives of marketing.
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Poran Malani -
Owen Roberts -
Riccardo De Nadai -
Jennifer Rauch
In this series
HEAD OF SIR MARTIN SORRELL’S S4 CAPITAL BUSINESS, INDIA.
Poran Malani has worked in marketing for over three decades while living in Europe, USA and Asia. He worked for some of the world's most valued brands, including Coca-Cola, Vodafone, IBM and Lenovo.
On top of his full-time job, Poran also works within an agriculture committee backed by the UN, looking at scaling regenerative practices. Over the last five years, he has been looking at ways the industry and its sectors can redefine themselves in the eyes of the world. More recently, he has decided to become a small holding farmer in India.
AGRICULTURAL COMMUNICATIONS PROFESSOR, UNIVERSITY OF ILLINOIS
Owen Roberts is an agricultural communications instructor and faculty member at the University of Illinois, one of the top agricultural universities in the United States. He is past-president of the 5,000-member International Federation of Agricultural Journalists, which represents journalists in 55 countries.
Throughout his professional career he has also been -- and still is -- a very active freelance writer, focused on knowledge mobilization in the agricultural media, and on helping urban audiences understand the agricultural sector.
COMMUNICATION MANAGER, XFARM TECHNOLOGIES
Riccardo De Nadai is the Communication Manager at xFarm Technologies, a company that provides innovative tools to support farmers and stakeholders in digitizing their businesses.
Riccardo graduated at the University of Padua in science and agricultural technologies with a final dissertation on the digitisation of Italian agriculture. In addition to the marketing and agronomic sectors, he works in the field of communication, trying to convey the importance of digital technologies to enhance the efficiency and sustainability of the agri-food supply chain.
With 10 years of experience working in Digital Marketing and Communications, Jennifer Rauch is always striving for innovation and evolution in the sector. Her approach to leveraging positive change aims at embracing the infinite possibilities the digital universe offers, while maintaining a strong focus on the human factor.
Following this vision, Jennifer leads the Digital Marketing Team at BKT Europe, where she oversees all the digital marketing activities for BKT at a global level. Global Trends, the digital format by BKT Network, is an example of the forward-thinking approach the company supports.
