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Agriculture Technology and Smart Farming

Unearth the future of farming with our first installment of Global Trends: Agriculture.

In this episode, our hosts Ann Helena and Adrian hone in on the world of Agriculture, Technology and Smart Farming, uncovering the innovations shaping the fourth agricultural revolution - with the help of our four expert industry guests.

Journey through Turkey's agtech landscape with Ömer Kuloğlu of Traktörmetre, as he unveils the challenges and potential of smart farming in the region. Join Amy Wu, the force behind "From Farms to Incubators", as she champions the role of women in agtech, emphasizing their unique contributions and the importance of STEM skills in modern farming. David Rose from the University of Reading delves into the behavioral aspects of farmers, highlighting the delicate balance between technology push and pull, and the crucial role of co-creation with farmers.

Finally, we venture into the realm of robotics with Simone Scarabel from Free Green Nature, introducing ICARO X4, a game-changing robot designed for vineyards. Learn about its innovative approach to combat fungal diseases and the significance of the RTK network in precision farming.

From the fields of Turkey to the forefront of agtech, explore how technology is reshaping the future of farming. Tune in to Global Trends and discover the evolution of sustainable agriculture through technology.

Guests
  • Simone Scarabel
    Simone Scarabel
  • Amy Wu
    Amy Wu
  • David Rose
    David Rose
  • Ömer Kuloglu
    Ömer Kuloglu
Did you know?
  • The agricultural revolution occurred around 12,000 years ago, signifying the transition from hunter-gatherer societies to settled farming communities.
  • The green revolution introduced fertilizers and chemicals to agriculture, resulting in higher crop yields and the capability to sustain a growing population.
  • Agri-tech, the fourth agricultural revolution, incorporates technology in farming, such as data analysis, artificial intelligence, automation, and autonomy.

In this series

Trends & Talks
Trends & Talks
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Guest Talk: Ömer Kuloğlu
Guest Talk: Ömer Kuloğlu
Watch the interview
Watch the interview
Guest Talk: Simone Scarabel
Guest Talk: Simone Scarabel
Watch the interview
Guest Talk: David Rose
Guest Talk: David Rose
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Simone Scarabel
Simone Scarabel

TECHNICAL SALES MANAGER, FREE GREEN NATURE

Simone Scarabel has been working in the industrial and electrotechnical field for many years.
He is Technical Sales Manager at Free Green Nature, an Italian start up that has developed the robot ICARO X4. The ICARO project was born in 1992 and today it has become reality.
The robot ICARO X4 was designed to be used in vineyards and more generally for fruit plant grown in rows in order to eliminate the typical fungal diseases of the plants.
Free Green Nature has a strong commitment towards sustainability. In fact, they want to give to people healthy food grown in a healthy environment.

Amy Wu
Amy Wu

FOUNDER, FROM FARMS TO INCUBATORS
Amy Wu is an award-winning writer for the Women’s Ag and AgTech Movement. She is the Founder & Chief Content Director of From Farms to Incubators, a multimedia platform that uses documentary, video, photography and the written word to tell the stories of women leaders and innovators in AgTech.
From Farms to Incubators has a mission of expanding the profiles of women in food, farming, and tech. In 2020 she made Worth Magazine’s “Groundbreakers 2020 list of 50 Women Changing the World.”

David Rose
David Rose

ASSOCIATE PROFESSOR OF AGRICULTURAL INNOVATION AND EXTENSION, UNIVERSITY OF READING
David Rose is an Elizabeth Creak Associate Professor of Agricultural Innovation and Extension. He is also a Geographer.
He runs the 'Change in Agriculture' research group at the School of Agriculture, University of Reading. A multi-disciplinary research group exploring the past, present, and future of farm innovation, specializing in work on adoption, behaviour change, inclusion, knowledge exchange, policy change, and the social and ethical impacts of innovation.
David Rose is also the Co-Director of the Centre for Effective Innovation in Agriculture.

Ömer Kuloglu
Ömer Kuloglu

PRODUCER AND PRESENTER, TRAKTÖRMETRE
Ömer Kuloğlu is a mechanical engineer that has been working as a TV program producer and presenter since 2012 in the field of Tractors and Agricultural Technlogies.
During his work experience, he has worked with more than 1000 brands in the field of Agriculture.
In March 2019, he started his own company Traktörmetre – a review program of new tractor models in which Omer creates valuable contents for brands.
Moreover, Ömer is also a jury member of Tractor of the Year – an international award for the best tractor in the European market.

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