As we conclude this episode on Marketing in Agriculture, it is time for "Trends and Talks." We're bringing back our fantastic panel of experts to tackle a question that will pique your interest:
"What truly matters in marketing and communication within the world of agriculture with no definitive answers?”
Join us for an engaging discussion in which ideas flow freely, and opinions collide. Don't pass up this entertaining and informative discussion.
Tune in now!
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Barbara Bray -
Roger Kerr -
Jeff Moyer -
Cristina Micheloni
- Per combattere lo spopolamento rurale, è fondamentale investire in infrastrutture e sviluppare economie agricole forti, dato che attualmente solo un ottavo della popolazione vive in aree rurali.
- Nonostante la mancanza di istruzione formale, le generazioni più anziane abbracciano le nuove tecnologie e imparano sul campo, mentre quelle più giovani vogliono migliorare i metodi di coltivazione.
- Education is a big differentiator between young and older farmers, and technology is critical in advancing and modernizing the agricultural economy.
In this series
MBE, PHD RESEARCHER AND CONSULTANT IN NUTRITION, QUEEN’S UNIVERSITY BELFAST
Barbara is a PhD researcher in nutrition at Queen’s University Belfast, a TEDx speaker and director of her own consultancy, Alo Solutions Ltd.
She speaks at food and agriculture events, she has spoken on BBC Radio 4’s Farming Today and represented the Private Sector Mechanism in speeches at the UN Committee for Food Security in Rome.
Barbara is passionate about diet and food. Her Nuffield Farming project on ‘Vegetable Production For Specific Nutritional Need’ looked at international food policies and private initiatives to promote consumption of vegetables that benefit our health.
CHIEF EXECUTIVE OFFICER FOR ORGANIC FARMERS & GROWERS CIC, U.K. CERTIFIERS GROUP
Roger Kerr comes from a farming background and has worked on various farms over the years. He helped establish Calon Wen, the Welsh organic dairy farmers co-operative in 2000 and became their Managing Director. Calon Wen were the first ever to secure a branded organic milk listing in a U.K. major retailer along with developing branded butter and cheese lines.
Roger is also Chairman of the U.K. Certifiers Group, the U.K. representative on the IFOAM EU Council, the Director of Finance of the Organic Trade Board and the Pasture Fed Livestock Association, and a Trustee of the Organic Research Centre.
CHIEF EXECUTIVE OFFICER, RODALE INSTITUTE
Jeff has been working at Rodale Institute for over 45 years and became CEO in September of 2019. He was project leader for the highly acclaimed Organic No-Till project and is the author of two books on this subject: “Organic No-Till Farming – Advancing No-Till Agriculture Crops, Soil, Equipment” and “Roller/Crimper No-Till – Advancing No-Till Agriculture.”
His vast experience and knowledge regarding organic farming has provided the media with a reliable source and perspective for information on current agricultural issues.
AGRONOMIST, PRESIDENT OF AIAB (ASSOCIAZIONE ITALIANA AGRICOLTURA BIOLOGICA) FRIULI VENEZIA GIULIA
Cristina Micheloni is an agronomist with a degree in Ecological Agriculture from Wageningen University, and has been engaged in organic farming since early '90s, when she set up the first Documentation and Dissemination Centre for Organic Farming in Italy.
Cristina combines advisory activity with on-farm research and regulatory development. In her Region, Friuli Venezia Giulia, she established a specialized advisory service for organic farmers. In the last years, she started several experimental activities on-farm on topics such as organic no-till, new value chains and plant-based proteins.
