This episode we welcome Lucia Salmaso, the dynamic Managing Director of BKT Europe, to Global Trends. Lucia, herself an inspiring figure in the world of agriculture and OTR, openly discusses the unique challenges faced by women in this predominantly male industry.
Listen as she shares her experiences in breaking barriers and defying expectations. She highlights the constant need for women to prove their capabilities in the workplace and brings to light the persisting gender bias in management roles, especially in the agriculture sector.
In this candid conversation, Lucia also sheds light on the positive trends emerging amongst younger generations, emphasizing the increasing opportunities for women in education and the workforce, and how this is shaping the future of agriculture. She also details BKT Europe's active role in supporting women in agriculture, and the initiatives they take to motivate and inspire women in the industry. Lucia further discusses her personal legacy and her hopes to serve as a role model for other aspiring women in agriculture.
This enlightening episode ends with Lucia sharing her vision for a more inclusive, diverse, and equal future in agriculture. Her optimism, resilience, and determination make for a captivating conversation that you don't want to miss!
Discover more about Women in Agriculture here.
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Svetla Garbeshkova -
Audra Mulkern -
Rekha Mehra -
Lucia Salmaso
- The majority of employees at BKT Europe are women, and they contribute a quality contribution to the organization.
- BKT Europe has supported women in agriculture by running competitions for women contractors and actively participating in initiatives like the Women in Agriculture Conference.
- Lucia Salmaso, the Managing Director of BKT Europe, serves as proof that women can succeed in the industry and find their own path to success.
In this series
CEO, AGRO TV BULGARIA
Svetla Garbeshkova is a Bulgarian journalist and CEO of AGRO TV Bulgaria – a national TV including various shows and headlines focused on agriculture, rural areas and the processing industry. On AGRO TV Bulgaria, priority is given to news feeds, which offer up-to-date information from the agro sector in Bulgaria and abroad. Svetla is also a jury member of Tractor of the Year – an international award for the best tractor in the European market.
FOUNDER, THE FEMALE FARMER PROJECT
Audra Mulkern is a writer, photographer and international speaker. She is the founder of «The Female Farmer Project» - a multi-platform documentary project that chronicles the rise of women working in agriculture around the world. The Female Farmer ProjectTM has garnered international recognition, and has been in exhibition at the United Nations in New York, La Maison Rouge Gallery in Paris, TEDxManhattan 2015 and is in permanent exhibition at the USDA in Washington DC.
GENDER SPECIALIST & ECONOMIST
Rekha Mehra is a Gender Specialist and Economist. She is an Indipendent Consultant for various companies with a focus on Gender Equality and Agriculture. She is leader and technical expert in the following areas: gender equality, gender and development, economic and social empowerment of women and girls. Rekha has more than 25 years experience in research programs, advocacy and training related to gender, economic development and agriculture. During her work experience, she has worked in more than 25 countries in all developing regions.
Lucia Salmaso is the Managing Director of BKT Europe. Lucia has been in the tire industry for almost 40 years.
She is a firm believer that an open-minded approach is the key to success. Always looking for new tasks and challenges, not only is she a multinational business manager but she also represents a role model for all the women that are at the beginning of their career.
Lucia advocates for diversity, innovation, and global growth, as well as values family reflected by BKT's culture.
