“Closer than you Think” is a campaign telling special stories of regular people’s lives: from mother and son to nephew and grandparents; from a traveler couple to a cave worker and a Grave Digger driver.
The simplicity and pureness with which the protagonists express their emotions are what make these stories unique and commonly shared at the same time.
One story after the other, the audience is led through a touching journey of a life experience in which everyone can resonate and feel close to each other, and in which BKT is glad to be part of.
Because happiness is in the little things.