Now we are almost ready for the final moment of the episode, our Trends & Talks.
We are going to ask one final question to all of our guests.
Let's welcome back on stage our dear guests Svetla, Audra, and Lucia. Welcome again, ladies. Let's also reconnect to Rekha on the other side of the world.
Hi again, Rekha.
Hi. So everybody is here.
It's time for your final question, Adrian. Thank you, I'll wrap up.
Thank you for your earlier contributions. I'm going to put one last question to you all, and I'll give you an opportunity to respond in turn. It's a very simple question, but it's perhaps not unconnected to Ann Helena's comments just now about her being inspired by our discussions today. What I'd like to do is
to ask each of you for any woman considering a career in agriculture, whether it's as a farmer, a food producer, an agricultural advisor, or working elsewhere in the industry. What advice would you give them? I'm going to start with you first, Svetla.
Okay, I would say that this is the right path. Agriculture is a key business with huge prospects, but also responsibilities. Agriculture requires flexibility, creativity, but also a lot of knowledge. If you want to do something interesting to help you to develop your potential and to show that women also have many advantages, agriculture is your business. Don't give up when it's difficult. Agriculture is a risky business. It's for strong people, and women are definitely strong. Prove it. Good luck.
Very interesting points, Svetla, thank you. Rekha, what about you?
Yes, so I think there's a little, slightly different perspective from the developing countries, and that is that most women don't choose farming as a career. The career chooses them in the sense that that's the only career open to them. I'm not sure I can say too much from that perspective that I haven't already said. But from the perspective of women who go or women or men who go into being advisors, I think the critical question here is to be aware that women are farmers, and to be aware that their roles are different, and to
kind of development assistance that is offered to men. But targeted to them and targeted to their needs. And then I think another important issue is that of empowering women and one of the ways that we found to do this is to get women into successful groups, such as agricultural cooperatives or self-help groups, which are like savings and loan groups where women also have the chance to support each other and to advocate for themselves and to gain strength in numbers.
Rekha, you promised us a different perspective at the beginning of your answer, and you've certainly delivered. Audra, your response. What do you think?
I think, first, find a mentor and ask questions. Take really good care of your physical and mental health. Know your worth, and charge for your product appropriately. Tell your story. Your story is your product. And failure is as important as success. Learn to celebrate both. And lastly, wear good sunscreen.
Very important point when you're working outdoors, thank you. Lucia, last but not least, please.
Always believe in yourself, in your motivation. Don't let barriers you may face along the path take you down. The strength in overcoming those moments is what will guide you to succeed.
Nice points, thank you very much.
Superb. There's been so much good energy today and so much valuable advice. Thank you again to our dear guests here in the studio for joining us on Global Trends, thank you. Thank you as well to your dear guest remotely connected with us, Rekha.
And thanks also to you, dear Adrian, for joining me here on the stage.