In this episode, our attention will be directed towards the Instagram Universe as we feature Jennifer Rauch, BKT Europe's Digital Marketing Manager, and Laura Bartoli, Digital Strategy Expert at Xplace Company. 

These two industry professionals share their valuable insights into the platform. 

We will learn more about:

• The way Instagram differs from other platforms

• Why content needs to be tailored for each social media platform

• The role of influencers in the BKT world

• Active campaigns and activities on the BKT Instagram account

Discover more about this topic by watching the full episode.