Today, we connect with Scott Downey, a distinguished Professor at Purdue University, USA, and the director of the Center for Food and Agricultural Business. Scott offers a unique perspective on the generational shift in agriculture, focusing on the evolving relationship between suppliers and farmers.
Scott's multi-generation farm study uncovers the intricacies of decision-making transitions from one generation to the next. He emphasizes the importance of open discussions about the transfer of decision-making, which is as crucial as the transfer of assets. With the younger generation being the most educated in farming history, they often bring specialized expertise back to their farms, influencing early decision-making areas. A significant highlight of the discussion is the role of technology and data in shaping the future of farming.
Scott reveals that 61% of farmers consider technological expertise as a pivotal factor when choosing dealers. With the increasing reliance on technology, suppliers need to adapt and meet farmers' evolving needs. The episode also delves into the changing dynamics of farm supplies and how emerging businesses, built around farmer data, are reshaping the industry.
Join us as Scott Downey provides invaluable insights into the future of farming, the challenges and opportunities it presents, and the evolving role of suppliers in this changing landscape.
Catch our full episode outlining the Generation Shift within Agriculture here.
MACHINERY EDITOR, FARM CONTRACTOR & LARGE SCALE FARMER