Join BKT Europe’s Digital Marketing Manager, Jennifer Rauch to explore the digitalization of marketing in recent years.

In this episode we look at the role of social media in our everyday lives, and how BKT uses social media to raise brand awareness and cultivate a loyal and engaged audience across multiple platforms.

Watch the episode for expert hints and tips on how to develop your own successful digital strategy, including:

• insights on the eight digitalization pillars;

• how to communicate brand stories through social media; and

• putting people at the centre of your strategy. 

Jennifer also takes us on a deep dive into each core social platform, and how BKT leverages each platform’s features and user demographics to drive greater value for our followers online.